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impact = the result of strategic strategy + creative create .


At domo domo, our key focus is on creating the Big Idea and putting it into action. We focus on transformational thinking that changes the game and delivers our biggest possible reward: your success.



  • reposition the Social Microenterprise Initiative (SMEI) to stand out in a highly competitive philanthropic world and attract donors
  • create a brand identity and message that gave greater meaning, clarity and energy to their programs worldwide

the Big Idea:

  • leverage insights to guide naming and identity that reinforced the organization’s mission, rallied its constituents and resonated with donors
  • rebrand the initiative with a fresh new brand identity called “Thriive”
  • develop logo and elements to support launch

  • organization coalesced around new name and logo
  • operations expanded into new communities
  • donors remain loyal and supportive

"Your methods and the way you worked with us made us confident that
the end product was a giant step forward for us. And it certainly was."

~ Linn Kincannon, Director



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