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impact = the result of strategic strategy + creative create .

 

At domo domo, our key focus is on creating the Big Idea and putting it into action. We focus on transformational thinking that changes the game and delivers our biggest possible reward: your success.

Shick Intuition
Schick Intuition

challenge:

re-energize the category and revitalize the brand with its core consumer, without altering production processes or incurring capitalization.

the Big Idea:

  • go outside shave category to gather consumer insights and inspiration
  • inject the shave category with fashion as a way to connect with women
  • refresh the handle and packaging design to generate retailer and consumer excitement
  • develop integrated in-market elements to support launch
impact:

  • due to year 1 success this has become an evergreen program
  • expanded the program globally – Australia, Europe, and Japan
  • won gold and silver GDUSA awards for package and product design

 

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