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impact = the result of strategic strategy + creative create .

 

At domo domo, our key focus is on creating the Big Idea and putting it into action. We focus on transformational thinking that changes the game and delivers our biggest possible reward: your success.

Banana Boat
Banana Boat Cool Zone

challenge:

develop new packaging and launch elements for a seasonal, highly competitive category in which functional innovation drives category growth and trial

the Big Idea:

  • create a high energy, experiential name and logo to appeal to key target segment: on-the go users
  • develop a unique, eye catching package design with high impact at shelf
  • collaborate with brand’s Engineering team to push the limits of production
  • deliver integrated consumer elements to support the launch
impact:

Cool Zone launched in spring 2012 and has catapulted to a leadership position in the sun care category

 

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